About Us
What we do
Since 2005, Iconic Wholesale Embroidery has been the benchmark for top-tier embroidery services across Western Canada. Our reputation is built on a foundation of unmatched craftsmanship, reliable service, and competitive pricing, making us the go-to partner for businesses ranging from small startups to large corporations.
Our offerings go beyond embroidery. We provide a full spectrum of services, including direct-to-garment printing, silk screen printing, transfers, decals, banners, signs, digitizing, and custom artwork solutions. Equipped with cutting-edge technology, our facility ensures every project is executed with precision, speed, and attention to detail.
What truly sets us apart is our dedicated team of industry experts. With years of hands-on experience, they bring both skill and passion to every order. We understand that your brand is more than just a logo—it’s your identity. That’s why we treat every project with care, aiming to create lasting partnerships built on trust, reliability, and a shared pursuit of excellence.
Providing a comprehensive, state-of-the-art facility specializing in wholesale embroidery, direct-to-garment printing, heat transfer, silk screen printing, signage, and graphic design. Delivering exceptional quality products on time and at competitive prices.
Offering professional, personalized service, understanding each client’s unique needs and overcoming any technical challenges.
Ensuring every customer is completely satisfied with their experience and receives outstanding service.
Our commitment
our capabilities include:
Travel Bags
Carhartts
Mitts
Golf Bags
Jackets
Socks
Caps
Coveralls
Shoes
T-Shirts
Blankets
Floor Mats
Golf Shirts
Toques
Garment Bags
Sweatshirts
Computer Bags
Scarves
…and many more!
Who we are
Michael, a 33-year industry veteran, brings extensive experience in embroidery, digitizing, and screen-printing to Iconic’s leadership team. He has held leadership roles in sales, marketing, and operations at prominent North American companies
After three years as General Manager, he acquired Sunshine Embroidery & Punching and over 30 years, grew it into North America’s largest digitizing and art house. Sunshine Graphx Source now employs 1050 people across five international locations and boasts 19 brands and affiliates.
In 2005, he purchased and transformed a small embroidery company into Alberta’s leading wholesale decorator, Iconic Wholesale Embroidery. Iconic serves major marketing companies and offers diverse decoration services
In 2017, Michael expanded further with a state-of-the-art facility in Tennessee, offering 190 heads of wholesale embroidery for the golf industry.
Michael Sherman
Preseident, CEO
Kyle brings more than 20 years experience to the embroidery industry. He originally started at Sunshine Digitizing providing the industry with premium digitizing, vectorizing and stock designs.
Prior to joining Sunshine Digitizing, Kyle had been working in sales for over five years and brought his extensive knowledge to quickly increase sales and profits by helping deliver marketing solutions to Sunshine’s clients.
In 2005, Kyle assisted Michael in expanding his business and together they successfully created Alberta’s leading wholesale decorator (Iconic Wholesale Embroidery).
Kyle’s ambition and hard work successfully enabled him to become Vice President in 2011 and today he oversees domestic development and growth for Iconic Wholesale Embroidery.
kyle kuchma
Vice-Preseident